Collab Mushie: A Little Retro Breeze Blows Over Charlie Crane!

A few months ago, we began working on a very secret project with an even more secretive brand. Today, we can finally reveal our collaboration with… Mushie, an American brand that creates wonders for little ones. A must-have in the USA and around the world, Mushie essentials are instantly recognisable thanks to their soft aesthetic. To celebrate the launch of our collaboration, our creators take you behind the scenes of this wonderful project. An encounter.

Immediate take-off to the USA… What is the final destination when landing at Mushie?

Welcome to Houston, Texas, in the Mushie offices! Our team of passionate people will be delighted to welcome you. Since 2018, we have been putting our energy and all our love into creating baby products that combine quality, design and functionality. Our main motivation is to help parents. When a baby arrives, it's a real whirlwind in our lives! So, if we can take a little pressure off parents with beautifully designed, thoughtfully crafted essentials, we've achieved everything we set out to do.

You have a genuine desire to help parents and make daily life easier with healthy products for babies. What are Mushie's values and mission? 

Parents have billions of things to think about every day: health, sleep, meals, care… We want to lighten the mental load and stress on families as much as possible. Our products can truly change everyday life.
We pay close attention to our production and the materials we use, with one core value: sustainability. We prioritise family well-being through non-toxic materials such as food-grade silicone and organic cotton. We work exclusively with fair trade suppliers to manufacture high-quality, long-lasting products.
Families can use Mushie products with their children and pass them on to someone else. Our products stand in opposition to the consumerism of single-use and disposable items. We want a sustainable future and aim to minimise our impact on the environment.

How did you come across the French brand Charlie Crane? 

The magic of Instagram brought us together! We are incredibly grateful to have met the Charlie Crane team through a collaboration on that social network. We discovered a wonderful brand.

What were your inspirations for this collaboration?

Like Charlie Crane, we are committed to creating beautifully designed and functional products that improve the daily lives of parents… and babies!
On the design side, we have a long love affair with our retro floral print. It's a slightly nostalgic and very warm print. We wanted to extend its timeless charm to a wider range of baby furniture. The opportunity was too good to pass up — combining our expertise and our beloved pattern with Charlie Crane's innovative approach.
Our collaboration blends our classic aesthetic with a "French touch". We have created a unique and elegant line that parents will love and cherish. It's a joy to see our retro flowers in a new context! We hope our community will appreciate it.

The Mushie team is also made up of parents, starting with you, the founder! What are the four pieces of advice you wish you had received before having children? 

The 4 pieces of advice I wish I had received before becoming a mother would be to prioritise self-care, to have flexible expectations, to seek support and guidance. Parenthood is a continuous learning experience. It is perfectly normal to make mistakes and grow along the way.

What is your favourite Charlie Crane item and why? 

It's obviously the LEVO bouncer! At home, it's an essential piece in our nursery. We always receive so many compliments on this beautiful piece.

And now, it's Thomas Lépine's turn, the founder of Charlie Crane, to answer our questions…

Thomas, why a partnership with Mushie?
My team is always on the lookout for great brands with whom we could create new synergies. During an Instagram partnership, we were drawn to the aesthetic of Mushie's products as well as the brand's values. The rest happened naturally!

What do you love about American culture that Europeans could draw inspiration from when it comes to their children?

I feel that Europeans are sometimes restrained in their reactions. I really love American enthusiasm! This also comes through in the colours and prints. There is sometimes more boldness in American aesthetics. I hope that comes through in this floral collaboration!

As a parent, which Mushie pieces do you consider essential?

My children are grown up but I absolutely love the baby tableware that goes perfectly with our TOBO high chair. The silicone is easy to clean and the colours are beautiful and very soft. The bath toys, guaranteed mould-free, are gorgeous and almost make me want to imagine a baby bathtub to complement our changing table. Who knows?

Visit this page to discover our Mushie X Charlie Crane collaboration.

The Charlie Crane team